THIS is What Happens ...

... when you put motivational speeches before the study of God's Word.

This is what happens when people get too focused on a messenger. When they never hear 'hard preaching' on topics like sin, repentance, and Hell. They have to pledge their allegiance to their preacher. They have to make themselves readily identifiable to others of their group, so they know that they are the ones who listen to the truth.

What I mean is that each one of you says, "I follow Paul," or "I follow Apollos," or "I follow Cephas," or "I follow Christ." Is Christ divided? Was Paul crucified for you? Or were you baptized in the name of Paul?
(1 Corinthians 1:12-13 ESV)

The rip on the What Would Jesus Do is telling. Rip one marketing program to create another. But while the WWJD thing actually had some potential before it became trite, IWJO says nothing.

Or maybe it says a lot. Maybe it says "I watch powerless preaching." Or "I don't like it when a preacher preaches about sin all the time. It makes me feel bad."

For the time is coming when people will not endure sound teaching, but having itching ears they will accumulate for themselves teachers to suit their own passions, and will turn away from listening to the truth and wander off into myths.
(2 Timothy 4:3-4 ESV)